Webinar: The economics of reuse

Webinar: The economics of reuse

After elimination, the widespread uptake of reusable packaging has the highest potential to reduce plastic production. This view is sustained by a recent shift in legislative focus in the European Union's Packaging and Packaging Waste Regulation (PPWR) and the United Nation's Global Plastics Treaty to end plastic pollution.



However, several brands and industry associations have been hesitant to wholeheartedly embrace reusable packaging. Main argument beside environmental issues are economical reasons.



For that reason, Zero Waste Europe and Searious Business partnered to produce a study that investigates the economic viability of reuse systems when at scale and in three sectors: takeaway, transport and beverages. For the upcoming webinar on “The economics of reuse” co-hosted by Planet Reuse and Zero Waste Europe, we invite two authors of the study to get first hand insights of the findings, and you will also learn what the study’s outcomes mean for future legislation and policy.



Join our webinar on Thursday 21 September at 11am CET* to deep dive into the topic!



>>  https://zoom.us/j/95467361897  



Moderated by: Nicole Seyring, content and publication lead, Planet Reuse



Speakers include: 





  • Iara BEEKMA, head of advocacy and stakeholder management, New ERA



  • Nathan DUFOUR, Reuse systems manager, Zero Waste Europe



  • Willemijn PEETERS, founder, Searious Business





This webinar will be conducted in English.



*To join the conversation on the day click on the Zoom link provided



Marcel Keuenhof

Marcel Keuenhof & 2 more organizers

Planet Reuse

Read The economics of reuse study prior to the webinar

The study examines 3 packaging categories in an open loop system (so not within one location), in Spain as an archetype country: 1) food containers for takeaway food, 2) secondary transport packaging and 3) beverage bottles.



Pre-results of the study include:. 





  1. For takeaway food containers, the study finds that reusable containers are more profitable for users, and return on investment can be reached by system providers between years 3 and 4.



  1. In secondary transport packaging, the study compares reusable and single-use plastic big bags. Based on our model, results show that the return on investment for a systems provider is achieved between years 2 and 3 and the costs for the user are similar.



  1. Lastly, the third case, beverage containers, found that reusable beverage containers are economically advantageous for the users, compared to single-use beverage containers. The return on investment for system providers can be reached between years 5 and 6.





We will hear about the model, the results and what it means for the reuse sector from first-hand sources. To add on we will also hear the view of New ERA (European Reuse Alliance) on what the outcome of the study means for future legislation and policy. 



Take your chance and ask your questions to the authors directly.