The 2025 edition of the European Reuse Barometer includes data from 115 reuse companies across Europe, making it the most comprehensive survey on reusable packaging models to date.

Coordinated by Planet Reuse and authored by InOff Plastic, the second edition of the European Reuse Barometer compiles economic, social and operational data from reuse programmes across retail, e-commerce, hospitality, and transport packaging. The report tracks return rates, funding needs, and business models across reusable systems, demonstrating how reuse is scaling up and making an impact.

The alliance behind the barometer consists of New ERA (New European Reuse Alliance), Zero Waste Europe (through the ReuSe Vanguard Project), and Planet Reuse. These organisations co-fund the Barometer, together with Verpact (Dutch PRO), FostPlus (Belgian PRO), and ConsomAction (Belgian zero-waste NGO).